Madison Avenue Group is a leading developer and homebuilder with multiple projects on the go. As several larger projects were about to kick off, they knew they needed a strong brand to back their business efforts, so they approached Chatterson to help them create a bold and versatile brand that speaks to the breadth and calibre of their projects. As we do with many of our projects, we began this one with a visioning session, which helps us truly understand the values and motivation of the company, and the ultimate goal they are trying to achieve.
Madison Avenue Group is a family-owned business that builds homes in many of Canada’s finest urban and rural communities throughout Alberta, British Columbia and Saskatchewan. As such, they needed an innovative brand that reflected the solid foundation of their company while also conveying their unique approach – that they were a family business, built on trust.
After the successful launch of their new brand, Madison Avenue Group required an engaging web presence to communicate their solidified brand promise, provide information about current and upcoming projects, and seamlessly integrate project brands into the corporate parent brand. The site was intentionally designed to be expandable and scalable as new projects are launched.