Gain insights through market and demographic research.

Market research & demographics

Driven by research, guided by strategy.

We help destination brands uncover key insights by identifying current market trends, innovations and the economic factors relevant to your brand, as well as perform in-depth analysis of the competition and audience including demographics, lifestyle and life stage. We provide actionable recommendations that strike a balance between differentiating your brand within the market and creating impactful and resonating experiences for the target audience.

  • Demographic profiling
  • Competitive intelligence
  • Demand + absorption analysis
  • Community + customer sentiment
  • Market insights
  • and more


Banff Hotel Collection

Banff Park Lodge

Chatterson kicked off the engagement process for local Banff hotel, Banff Park Lodge, with a research intelligence program including a competitive analysis, secret shopping and digital presence audit.  

More Work

Mahogany Competitive Intelligence

Hopewell Residential

We work with clients who desire greatness.