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BANFF PARK LODGE

Banff Park Lodge

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Chatterson kicked off the engagement process for a local Banff hotel, Banff Park Lodge, with a research intelligence program including a competitive analysis, secret shopping and digital presence audit. We also hosted a discovery session with the leadership team from Banff Park Lodge to present the findings and, through a series of round table discussions and exercises, considered the hotels rich history, competitors, market perception and positioning and the guest experience. We developed a tactical strategic playbook which leveraged key insights from the research and discovery session to create a solid move-forward strategy for success. The research intelligence, discovery session findings and strategic playbook were summarized into a print piece that will act as a reference and guide for future initiatives.

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