Chatterson worked with BentallGreenOak to position Casadona Place as the destination that delivers a new lifestyle – better and more refined than before. We developed brand positioning for this multi-family residential building to resonate with the target audience who seek convenience, character, comfort and desirable amenities.
Located in Calgary’s Seton, we conducted a multi-day, full scope photoshoot and video production to capture this unique lifestyle, showcasing actual suites, fitness areas, entertaining spaces and rooftop views. This also allowed us to create an ambience, add warmth and pops of colour that reflected the brand and their message: COME HOME TO INSPIRED RENTAL LIVING. From there, we created a suite of brand collateral to showcase the lifestyle available at Casadona Place and highlight key features in the surrounding community of Seton.