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Calgary Municipal Land Corporation

East Village

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Chatterson was tasked with envisioning creative for key signage locations within the East Village to spread awareness of new services opening within this community. High-traffic locations offered great opportunities to broaden brand awareness and highlight key amenities within the area, as well as showcase our client’s place-making initiatives. The visually eye-catching, highly graphic creative and direct messaging on the signage educated and encouraged passersby to engage by rallying Instagrammers to showcase their own experiences in the East Village. These initiatives were supplemented with a playful and engaging social media campaign to broaden the reach to the online audience.

Become a destination.